COMMUNITY CHALLENGE PROMOTING SAVINGS ACCOUNTABILITY
Within brightpeak’s digital platform, Together, couples are able to login together to navigate their love & money journey. The Community Dare feature is a weekly savings challenge with a community component. By engaging accountability within the community, couples and individuals are more likely to stick to their goals and cheer each other on.
By enabling community comments, high-fives, and sms push notifications, user retention is greater than goals set by the individual. And never, ever underestimate the power of a perfectly timed gif.