THREE CASE STUDIES IN ONE
BRIGHTPEAK
FINANCIAL
Highlighting three digital products: Payoff Projector App, brightpeak Together, and Together Community Dare.
PAYOFF PROJECTOR
THE WHAT:
brightpeak’s digital platform, Together, originally hosted the Payoff Projector, which enables individuals to enter in ALL debt types, and choose a payoff plan that best fits their needs. Unique to brightpeak is the “Cold Sweat” payoff methodology, which allows the user to rank their debt by emotional stress, and calculate the payment plan to give them the highest return in emotional harmony the quickest.
THE HOW:
Within a thirty day trial period, brightpeak sought to make this successful tool a standalone app. Taking that challenge further, we wanted to make a fully accessible mobile app.
accessibility features include:
High contrast UI for low-vision / color blind
Single hand accessible
Accessible type treatment utilizing Helvetica + Cantata One
Progressive form fields
UX/UI in collaboration with : ADRIANNA GRANT
BRIGHTPEAK TOGETHER
THE WHAT:
Together was brightpeak’s core digital product. The product housed many features where couples could login and sync their accounts, track their metrics and progress in their wise with money journey, as well as a myriad of relationship and financial health assessments.
Utilizing responsive design, the product was a tool meant to meant to sync up with their life insurance product through brightpeak financial.
COMMUNITY DARE
THE WHAT:
Within brightpeak’s digital platform, Together, couples are able to login together to navigate their love & money journey. The Community Dare feature is a weekly savings challenge with a community component. By engaging accountability within the community, couples and individuals are more likely to stick to their goals and cheer each other on.
THE HOW:
By enabling community comments, high-fives, and sms push notifications, user retention is greater than goals set by the individual. And never, ever underestimate the power of a perfectly timed gif.
